Sea Soul Collective

This project was developed for a clients who wanted to inspire the public to appreciate and protect the North East’s coastline. The core problem they faced was that many people were littering and neglecting the coastal environment, which directly affected local communities and small businesses.

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To address this, I created a memorable brand identity and expanded the concept into a community focused event. The goal was to involve people in the everyday efforts of local businesses, helping them see firsthand how important it is to care for the environment. In return, an event served as a way to support small businesses and give back to the community, celebrating both nature and local culture.