ELEMENT 5
Element 5 was an organic food brand designed to address a growing health concern among women in the UK: the increased exposure to processed foods and toxins that accelerate the risk of developing dementia.
In respond to this problem, a 100% natural, rich in antioxidant product line was created to aimed at supporting women’s body, mind, and overall wellbeing. Element 5 was designed not just as another food brand, but as a lifestyle rooted in prevention, nourishment, and long-term health.
Crafting the perfect logo became a project of its own. I explored over one hundred design concepts, each one an experiment in form, symbolism, and emotion to uncover a mark that truly captured the soul of this unique brand.
Element 5 involved the design and development of a brand guideline, product packaging, marketing strategy, and even architectural elements to conceptualize the layout and design of the retail space.
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